Why Does Every Attorney's Website Look the Same
Updated: Mar 14
Why isn’t there any real information you need/want on their websites?
Before creating my own website, I looked at other attorney’s websites. I know attorneys spend a lot of money to have someone create their firm's website. I figured they would look more "professional", but mine would have more (and better) information -real information that would help people make an informed decision.
But what I found was that these websites were basically useless. They all seemed to follow the same template. They all had variations of the same picture. They all talked about their experience and how hard the attorney would work for you. They all promised a free consultation. The websites are rarely updated, so there are usually a few generic articles dated years ago. They tell you what they think they need to say to get you to call them.
What they do not tell you is what it costs to get divorced. You learn little about the attorney. You figure that an attorney has experience and that he will tell you that he will work hard. There is little information about why they chose to practice family law. You know little about their background. And, again, you have no idea what it will cost. They know how much they charge an hour. They know what their basic deposit is. Why not say that?
The idea is to tell you as little about themselves and the process as possible, hoping you will come in for a consultation. Hopefully, you will not have time to shop around before you go into the office. If every attorney told you up front how much it cost, it would be easier to choose an attorney. This would drive down the cost to get divorced. Attorneys really do not want that.
I do the opposite. I tell you a lot about me. I tell you exactly how much it costs. I don’t spend money on fancy websites or videos because they don’t help the client. My hope is that eventually other attorneys will start being clear about themselves and how much they charge. Ultimately, this would bring the cost down for everyone.
That is my hope. But – to be honest – I don’t expect it to happen.